👉REBN is TODAY’S #1 ALERT 👈

Hey Folks, Jeff Bishop here.

I’ve alerted several stocks lately that have pivoted into crypto treasury strategies. 

Almost inevitably, the stock surges on the news.

On August 18, Reborn Coffee Inc (REBN) announced plans for a strategic review “to assess the potential use of regulated digital asset strategies as part of its broader treasury management framework.”

That news alone was enough to send it to a multi-month high, but it was still a modest move compared to other companies that have announced their strategies outright.

Three days later, it revealed “plans to pilot cryptocurrency … payment capabilities at select Southern California locations in 2025.”

Then on August 26, it announced its intention to “pilot a digital asset ATM at one of its flagship Southern California stores as part of its ongoing digital asset strategy.”

The company is clearly angling to increase exposure from the crypto crowd, and as a California-based coffee retailer, that makes a lot of sense.

And just this morning, REBN announced the establishment of Reborn Logistics, a wholly owned subsidiary that will ensure “greater efficiency and scalability as Reborn Coffee accelerates its growth strategy worldwide.”

It noted that Reborn Logistics has already “secured partnerships with leading Korean companies, including Nexen Tire and Han press, with an estimated combined monthly volume of over 1,550 units and an annual logistics revenue potential of approximately $20 million.”

The stock surged in the pre-market on the news, and I’m watching it today to see if there will be a big move up.

👉REBN is TODAY’S #1 ALERT 👈

Reborn Coffee is a specialty-coffee retailer based in California.

Its core business revolves around both brick-and-mortar cafés/retail stores and online / direct-to-consumer sales. 

The company roasts its own beans and emphasizes premium sourcing, roasting, washing, brewing, and experiential service, aiming for the “craft / precision” side of coffee.

On the retail side, it operates cafés, kiosks, etc., in California (see its locations here) with a push to add more physical locations via area development & franchise agreements.

Reborn Coffee location in Laguna Woods, CA.

For example, in February, it announced signing agreements for 33 new locations both domestic (multiple states including California, Florida, Georgia, Texas, etc.) and international (Prague, Czech Republic).

On e-commerce, REBN leverages its website to sell roasted beans, merchandise, and subscriptions.

REBN has been actively planning and executing expansion into Asia, particularly China, and more broadly Southeast Asia.

In July, for example, it secured a $1.3 million master franchise / licensing agreement with Reborn Health Goods in Shenzhen “to develop and sublicense Reborn Coffee locations throughout mainland China.”

As always, be sure to do your own homework, beginning with REBN’s company website.

And of course, always approach your trading in a responsible manner,  remembering that trading is very risky. Nothing is ever guaranteed, so never trade with more than you can afford to lose. 

Please read the full disclaimer at the bottom of this email as well, so you are aware of additional risks and considerations. Always have a well-thought-out game plan that takes your personal risk tolerance into consideration.

To Your Success,

Jeff Bishop

P.S. Make sure you join me and over 1000 traders in the Market Master’s trading room today for live trading signals and education. You can access it at no cost right now. 

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